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The company has been widely praised in recent years as a leader in efforts to combat racial stereotypes through its movies and TV series, whether on “Doc McStuffins,” a Disney Channel cartoon about an African-American girl who wants to be a doctor “How to Get Away With Murder,” a vehicle for Viola Davis that led her to become the first black woman to win a lead-actress Emmy and “Black Panther,” which proved that movies rooted in black culture and with predominantly black casts could become global blockbusters. Barr expressed remorse for the tweet but did not seem to be fully aware of the potential implications for her sitcom, according to a person familiar with the phone call who spoke on condition of anonymity because it was private.įor Disney, there was more at stake than a hit show. On a phone call with ABC and her representatives shortly before the show was canceled, Ms. Iger, who was involved in the process starting very early on Tuesday, according to two Disney insiders who spoke on the condition of anonymity to describe company matters. She had the backing of Ben Sherwood, the head of ABC’s television group, and Mr. Dungey who was appointed to her role in February 2016, becoming the first black entertainment president of a major broadcast television network. The move was decided by top Disney and ABC executives, including Ms. The show brought in an estimated $45 million of advertising revenue for ABC this year, and the network likely would have collected more than $60 million next season, according to Kantar Media.
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The sudden cancellation of a hit show - it had the highest ratings of a new TV series in years - because of offscreen controversy was almost without precedent. Dungey’s statement on his own Twitter account, adding: “There was only one thing to do here, and that was the right thing.” Iger, the chief executive of the Walt Disney Company, ABC’s corporate parent, shared Ms. “Roseanne” had ended its successful comeback season last week and was expected to return in September for a 13-episode run. Barr’s explanation for her rant: “ Racism is not a known side effect.” The maker of the drug Ambien responded to Ms.In ending “Roseanne,” an ABC executive made her voice heard, and became an instant celebrity.And then it would blow up again.” This is what it was like to work on the “Roseanne” show. “She would tweet stuff, then apologize and get off Twitter, and then it would get better.President Trump responded to the fury over “Roseanne,” but not Ms.Barr returned to Twitter and posted more than 100 times.
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Hours after ABC canceled her reboot of “Roseanne,” Ms.But it’s not always a clear-cut decision. In a world where immediate outrage is possible, corporations in trouble do best when they consider “the golden hour” of crisis response.Barr crossed a line, and ABC drew one, our TV critic writes. In announcing the show’s cancellation, ABC’s entertainment president, Channing Dungey, said in a statement that “Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values.” Barr later apologized, but it was too late. Barr wrote if the “muslim brotherhood & planet of the apes had a baby=vj.”
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Barr, the show’s star and co-creator, posted a racist tweet about Valerie Jarrett, an African-American woman who was a senior adviser to Barack Obama throughout his presidency and considered one of his most influential aides. ABC abruptly canceled “Roseanne” hours after Ms. Barr to congratulate her on the show’s large audience.īut on Tuesday, that all came crashing down. Trump’s surprising election win and the president himself called Ms. Network executives were celebrating their strategy of appealing to wider swaths of the country after Donald J. Her sitcom “Roseanne” returned in March after a two-decade absence to enormous ratings on ABC. Two months ago, Roseanne Barr was a star again.